2026 NOMINATION · Entertainment
Pay more to keep the ads away.
YouTube ↗Change dated Apr 10, 2026
Receipts verifiedOngoingYouTube raised U.S. prices across Premium, Premium Lite, and YouTube Music, with the largest jump landing on families.
01 · Before
YouTube Premium cost $13.99 per month for an individual and $22.99 for a family, while Premium Lite cost $7.99.
02 · After
The individual price rose to $15.99, the family price to $26.99, and Premium Lite to $8.99, with increases also reaching YouTube Music.
03 · Damage
A family pays $48 more per year to retain Premium, while the cheaper Lite tier still excludes ad-free music videos and songs.
The receipts
01YouTube Premium and YouTube Music are getting more expensiveTechCrunch · Independent reporting · Apr 10, 2026↗Community nomination. Receipts checked by an editor.